Advertising
Illustration, Poster design, Motion design
Samyang
Samyang brand is a Korean noodle company. They have many types of noodles, but their most famous is the extremely spicy instant noodle line. For this collection, there is a chicken mascot on every packaging which depicts the level of spiciness.
The objective was to create advertisement concepts and visuals based on the consumers’ backgrounds. The concept was about the metaphors of the feeling of eating the spicy noodles while integrating the mascot.
Bus stops are an excellent location for this kind of advertisement because our target audience uses public transport and comes home late after work or school.
While waiting, they might be interested in the ad and look it up online. It could be on any social media such as Instagram. From that moment, they will get advertisements from the brand.
This was an interesting team project. Getting along with my teammates and communicating our opinions were challenging, but successful. There is always a way to solve any problem. I think the key point in team projects is communication.
